A Hyundai is considering entering the mid-range pickup truck segment with a model based on the Crete
Seeking to compete more directly with market leaders such as Fiat Toro.
This possibility is seen as a strategy to offer a more realistic and affordable product compared to its current pickup truck, the Holy Cross.
Hyundai has demonstrated its interest in consolidating its presence in Brazil, announcing the production of two new products in Anápolis (GO)
Both aimed at new segments. Meanwhile, the mid-range pickup truck market has gained prominence
With several projects based on compact SUVs, aiming to increase sales volumes and profits for brands, especially in the region.
Although the Holy Cross already represents Hyundai's foray into the mid-range pickup truck segment
Its development on the platform Tucson makes it a more refined and
Consequently, more expensive. This has made it difficult to compete against models such as Fiat Toro, Chevrolet Montana
Soon, the VW Tarok, if that is the name adopted.