In 1981, Fiat, with its factory located in Betim, Minas Gerais, surprised the Brazilian automotive market with the launch of the Fiat Prêmio.
This compact sedan, which was the brand's first model to be developed and produced in Brazil,
not only represented a significant advance in terms of design and technology, but also consolidated Fiat as one of the main car manufacturers in the country.
The Fiat Prêmio brought with it important innovations to the Brazilian automobile industry, many of which, to this day, are remembered as historical milestones.
One of the greatest innovations of the Fiat Prêmio was the introduction of the on-board computer in the car.
This pioneering system, offered for the first time in a national car, provided valuable information to the driver, such as average speeds fuel consumption, speed and even autonomy.
This on-board computer, which was a real differentiator at the time, provided a more modern and connected driving experience.
The Fiat Prêmio, with its powerful engine, large interior space and innovations such as the on-board computer, was a true precursor of what automotive design and technology would become in the following years.
The legacy of the Fiat Prêmio lives on, and its success is proof that, over the years, innovation and quality have always been priorities for Fiat.