In the 70s, Brazil lived under the military regime, a period when all new vehicles had to be approved by the government.
More than that, the selling price was strictly taxed.
Volkswagen, which was looking to expand its line with modern models, came across a crucial problem:
O high cost of the BY Project and the technological differences that made it difficult to adapt the Polo to the Brazilian reality.
Despite these difficulties, the idea of BY Project left marks.
Many elements of the Polo and its derivatives were reused in the development of the BX, making the resulting models true sales successes and iconic in Brazilian automotive history.
If you compare the design of the European Polo and our beloved one Voyage, you will realize numerous similarities.
In 2024, it is fascinating to revisit this history and see how past decisions shaped what we know today.
. If you are a fan of Volkswagen and its classic models, you certainly recognize the importance of this legacy.