The idea of bringing back heavy-duty trucks under the RAM brand is not new.
In 2009, the brand's then CEO, Fred Diaz, considered the possibility of entering the commercial vehicle market in the classes 5 to 8 (medium to heavy).
At the time, Fiat — which controlled the Chrysler group before the formation of FCA and later Stellantis — owned the Iveco, which opened up the opportunity to use the Italian brand's know-how to expand RAM's portfolio.
Unfortunately, the separation between Iveco and FCA put this idea on hold.
However, RAM's technical prowess and legacy keep hope alive among fans that one day we'll see heavy-duty trucks bearing the brand's logo again.
To feed this imagination, the website Mopar Insiders used artificial intelligence to design what modern RAM trucks would look like.
The images generated incorporate stylistic elements of the brand's current pickup trucks, adapted to a class 8 tractor.
Either way, one thing is certain: when it comes to RAM, the limit is always further ahead.
And who knows, maybe the next step won’t be exactly what many are hoping for?