You are about to meet the New Ford Rural 2026 Concept, a modern recreation of an automotive classic that marked the history of Brazil.
A Ford Rural has a rich and fascinating history in Brazil, which began in the 1950s.
Originally launched in the United States in 1946 as the Willys Jeep Station Wagon
The model arrived in Brazil in 1956 under the brand Willys-Overland do Brasil.
However, in 1967, Willys was acquired by Ford, which continued production of the Rural until 1977.
A Ford Rural It was one of the first utility vehicles manufactured in Brazil, standing out for its robustness and off-road capability.
It was common to see it on dirt roads and in rural areas, where it demonstrated its full potential.
With a spacious body, the vehicle became popular with both farmers and families who needed a resistant and versatile car.
Over the years, the Ford Rural It has undergone several updates, but has always maintained its utilitarian and resistant character.