The History of the Land Rover Defender in Brazil

Strong, rough, rustic, durable and efficient… This is how it is Land Rover Defender 110, an icon off-road that has won fans all over the world. Since its birth in the post-war period, it has carried with it a legacy of adventure and resistance, being one of the most emblematic vehicles in automotive history.

In Brazil, the Defend left an indelible mark, winning over everyone from farmers to outdoor enthusiasts. Let's explore the trajectory of this legendary model in the country, its origins and its relevance today.

Name Origin: The Meaning of Defender

The name Land Rover literally means “earth wanderer”. This was the spirit behind the Defender’s design: a vehicle designed to face the most challenging terrains efficiently and reliably.

The original Land Rover, the precursor to the Defender, was launched in 1948 and was initially designed for use on farms and in industry. Its simple, functional design made it versatile, and it could be used as both a tractor and a passenger vehicle.

The first Defender models, launched in 1983, were known as 90 and 110, numbers that indicated the wheelbase in inches. The name Defend It was only adopted in 1990, to differentiate it from the recently launched Discovery.

The Arrival of the Defender in Brazil

Brazil was one of the first markets outside England to receive the Land Rover, with the first units imported in November 1948. The model quickly gained ground among farmers and businesspeople in the rural sector, who saw it as a practical and reliable solution to the challenges of the countryside.

The Defender has been described by Land Rover as a vehicle of “revolutionary features”, with the promise of working as a tractor, truck and still offering the comfort of a passenger car. This versatility has made it indispensable on many Brazilian farms.

Local production, however, only began in 1998, when the Defender began to be assembled in a factory of the brand in Rio de Janeiro. Around 800 units per year were manufactured until 2005, when production was stopped due to new pollutant emission requirements.

Built to Last

If there is something that defines the Defend, is its durability. It is estimated that 70% models manufactured since 1948 are still running. Its robust construction and mechanical simplicity make it easy to repair, a crucial factor for those using it in remote regions.

Even with the changes in ownership – passing through BMW, Ford and now Tata Motors – the Defender has retained its essence of robustness and reliability.

In Brazil, the Defender continues to be a sought-after vehicle. Well-preserved models can fetch high prices on the used market, with values often exceeding R$ 300 thousand, depending on the state of conservation and the year of manufacture.

The New Defender: Tradition and Modernity

The new generation of Land Rover Defender was launched in 2020, bringing an updated design and cutting-edge technologies, but without losing the essence that conquered generations. Now, the model combines the best of tradition with the comfort and efficiency of modern cars.

In Brazil, the new version of the Defender 110 costs around R$ 585 thousand, depending on the optional extras. This value reflects the sophistication and technological advancement that the model offers, such as adjustable air suspension, intelligent traction systems and high-quality materials.

Defender: An Icon That Lives

Whether in the classic version or the new generation, the Land Rover Defender 110 continues to inspire adventurers and 4×4 enthusiasts. Its history in Brazil reflects the passion for a car that is much more than a simple means of transportation: it is a tool for exploring the world and overcoming limits.

Today, in 2024, the Defender maintains its place as one of the most iconic vehicles in history. It’s not just a car; it’s a symbol of endurance, adventure and freedom. And you, are you ready to embark on this journey with Defender?