Pickups 2025: The Big News from Brazil

If you are passionate about trucks, get ready for a year full of news. The Brazilian market pickup trucks is heating up, and 2025 promises to bring models of different sizes and styles, ranging from robust utility vehicles to electrified versions that combine strength and sustainability.

The trend is clear: pickup trucks are increasingly modern, offering not only load capacity and performance, but also cutting edge technology and a level of comfort comparable to the best SUVs. Want to know what awaits you? Check out the list of main pickup trucks arriving in Brazil in 2025 and the differences between each one.

1. GWM Poer: Chinese power and efficiency

The long awaited GWM Power will finally arrive in Brazil in the last quarter of 2025. The Chinese brand is betting big on this model, which promises to directly rival the BYD Shark and the Toyota Hilux.

Common hybrid powertrain that delivers 408 hp of combined power and impressive 76.5 kgf/m of torque, the Poer will be one of the most powerful pickups in its category. In addition, its autonomy of 800 kilometers makes it one of the most versatile options for those looking for savings and sustainability.

The price of GWM Poer in Brazil is estimated to be around R$ 380 thousand, but the exact price will be confirmed closer to launch.

2. Riddara RD6: The innovation of electrification

Following the trend of electric vehicles, Riddara RD6 arrives in Brazil in 2025 as an option for those looking for an electric 100% model. Belonging to the powerful Geely Group, the same one that controls brands like Volvo It is Lotus, this pickup promises to surprise.

With a similar size to the Fiat Toro, the RD6 will be available in two configurations:

• Single engine rear, with 272 hp of power.
• Two electric motors, which deliver a total of 428 hp.

The autonomy has not yet been confirmed, but it is expected to be in the region of 450 to 500 km per load. The estimated price is R$ 300 thousand for the basic version and can exceed R$ 400 thousand in the most powerful version.

3. Mitsubishi Triton: The new name of the L200

The traditional Mitsubishi L200 will be renamed Triton in Brazil and arrives completely renewed in 2025. This change goes far beyond the name: the pickup has gained a more robust design, with more square lines and an enlarged front grille.

Under the hood, the Triton will bring the engine 2.4 turbodiesel with 205 hp It is 47.9 kgfm of torque, surpassing the performance of the previous model. Its estimated price in Brazil is R$ 280 thousand, placing it as a strong competitor in the mid-size pickup truck category.

4. Ford F-150 Tremor: American Brute Force

For fans of full-size pickup trucks, the Ford F-150 Tremor will be one of the big news of 2025. The North American brand is working on the final adjustments to bring this version to the Brazilian market.

With the powerful engine V8 Coyote in 5.0 liters, the same used in the iconic Ford Mustang, the F-150 Tremor will deliver approximately 400 hp. In addition, the truck will be equipped with advanced traction technologies, designed for off-road adventures.

The starting price should be around R$ 500 thousand, positioning it as a premium option for those looking for performance and luxury in a single vehicle.

5. New Chevrolet Silverado: Facelift and proven performance

Closing the list is New Chevrolet Silverado, one of the best-known and most beloved models by Brazilians. For 2025, GM has prepared a facelift that includes changes to the headlights, bars and in front bumper, giving it a more modern and aggressive look.

The motorization will continue with the consecrated 5.3-liter V8, which delivers 360 hp. The 2025 Silverado promises to maintain the balance between power, durability and style, characteristics that have made it a global icon.

The estimated price is R$ 420 thousand, but may vary depending on optional packages and versions available.

What to expect from the pickup truck market in 2025

O Brazilian pickup truck market is undergoing transformation, bringing models that cater to both the traditional public, focused on strength and durability, as well as consumers looking for technology and energy efficiency.

Whether you’re an adventurer, a farm worker, or just a truck lover, 2025 will be a year full of options to choose from. With prices ranging from R$ 280 thousand more than R$ 500 thousand, there is sure to be a perfect pickup truck to suit your needs and desires.

Keep an eye out for new releases and get ready to explore new horizons with the new pickup trucks from 2025!