Nissan Kicks Play: What Has Changed in the SUV?

In 2025, the Nissan implemented a bold strategy in the Brazilian market by renaming the Nissan Kicks for Kicks Play, paving the way for the arrival of the new generation of the SUV. This approach aims to keep the current model in line, offering it as a more affordable option, while the new, more sophisticated version occupies a higher segment.

Changes to the Nissan Kicks Play

Kicks Play is available in three versions: Active Plus , Sense It is Advance Plus . All images show the “Play” emblem on the lower left of the trunk lid, below the model name. Compared to the 2024 model, the Kicks Play features dynamic new features such as 17-inch alloy wheels on the Sense version and the “Nissan Safety Shield” safety package on the top-of-the-line Advance Plus version, which includes the Forward Collision Warning with Intelligent Brake Assist .

Under the hood, the Kicks Play maintains the 1.6 16V engine, which delivers 113 horsepower with ethanol and 110 with gasoline. Color options include Diamond White, Classic Silver, Graphite Gray, Premium Black and Malbec Red. Updated prices are available on Nissan's official website.

Investments and National Production

Nissan has confirmed that the new generation of the Kicks will be one of two new SUVs produced at the Resende factory in Rio de Janeiro, the result of an investment of R$ 2.8 billion in Brazil. Series production is scheduled to begin in May 2025. The Resende plant, which has already received R$6.2 billion in investments since 2014, will expand its capacity to serve not only the Brazilian market, but also more than 20 countries.

New Generation Nissan Kicks

The new generation of the Nissan Kicks, scheduled to hit the Brazilian market in the second quarter of 2025, features a completely revamped design, in line with the brand's global trends. The SUV has grown in size, offering more interior space and a more robust look. The front stands out for its rectangular grille, connected to the LED headlights. The wheels have a new design, with options up to 19 inches, and the rear features boomerang-shaped LED taillights.

Inside, the new Kicks offers more refined finishing materials, with better quality rubberized parts. The multimedia center has a screen of up to 12.3 inches, integrated into the 12.3-inch digital panel, providing an advanced technological experience for the driver.

Motorization and Performance

One of the main new features of the new generation is the introduction of a 1.0 turbo three-cylinder engine with direct fuel injection, developed by Horse. This engine, which already powers the Renault Kardian, was recently awarded the Engine of the Year 2025 . In the Renault Kardian, the 1.0 turbo flex engine offers 120/125 hp (gasoline/ethanol) of power and 200/220 Nm (g/e) of torque. Nissan is expected to make its own adjustments so that the Kicks has its own identity, differentiating itself from the Kardian model.

Market Positioning and Pricing

With the arrival of the new generation, Nissan has developed a strategy of keeping the Kicks Play as an entry-level option, while the new Kicks will occupy a higher segment. The Kicks Play is expected to be sold in the R$ 120,000 to R$ 150,000 , while the new generation of Kicks should be positioned between R$ 150,000 and R$ 180,000 . This approach allows Nissan to cater to different consumer profiles, offering options that balance cost and benefit.

Conclusion

Nissan’s strategy of renaming the current Kicks to Kicks Play and introducing a new, more sophisticated generation demonstrates the brand’s commitment to meeting the demands of the Brazilian market. With significant investments in domestic production and the introduction of advanced technologies, Nissan seeks to consolidate its position in the competitive compact SUV segment in Brazil.