Ram minivan could arrive in Brazil soon

2025 arrived with an important challenge for Ram: regain space in the automotive market, especially in the United States, where it suffered a 19% drop in sales last year. To address this situation, the brand has been planning significant strategic changes, led by the new CEO Tim Kuniskis, who took over at the end of 2024. Among the planned innovations, a surprising decision stood out: the entry into the market of minivans, a segment traditionally dominated by other brands.

If you follow the automotive world, you know that Ram is known primarily for its robust and luxurious pickup trucks, which stand out in performance and capability. However, Kuniskis' plan could represent a bold shift, expanding the brand's portfolio to include family vehicles and light commercial vehicles. The idea is not just to fill a void, but to recover impressive sales figures, such as those achieved by Dodge Grand Caravan reached at its peak, before being discontinued in 2020.

The Return to Minivans: A Promising Strategy?

The decision to enter the market minivans seems to be aligned with a pragmatic approach to business. Kuniskis recently signaled in an interview with Automotive News, which wants to include a passenger van in the brand's portfolio. Although details about the new model are still scarce, rumors point to a proposal inspired by the Grand Caravan, which registered 122,648 units sold in 2020 only in the United States. These numbers show that even in a segment considered “in decline,” demand can still be significant.

The main idea would be to create a minivan with focus on cost-benefit, serving both families as well as small businesses and commercial services. In this context, the Chrysler Pacifica, one of the most luxurious minivans on the market, would continue to be the premium option, while Ram's new offering would be aimed at consumers looking for functionality and affordability.

If you're wondering how this would be received in Brazil, the plan is bold but promising. Ram, here, is seen as a premium brand, but its history in the global market includes utility vehicles such as the ProMaster (a renamed version of the Fiat Ducato). This proves that the brand already has expertise in this segment, and expanding this line to include passengers makes sense in terms of global strategy.

A market that still breathes

It's true that the minivan segment no longer has the same appeal it had in the 1990s and 2000s, when it dominated the family vehicle market. The rise of SUVs It is crossovers, with its combination of space, performance and style, has dramatically reduced the share of minivans. Even so, specific niches still offer lucrative opportunities, especially when car manufacturers bet on differentials.

In the United States, for example, minivan sales totaled about 300,000 units in 2024, led by models such as Toyota Sienna, the aforementioned Chrysler Pacifica and the Honda Odyssey. These numbers may seem small when compared to SUVs, but they represent a loyal target audience, especially among larger families and businesses that need practical and affordable transportation.

In Brazil, the history of minivans is different. Models like Chevrolet Spin It is Kia Carnival keep the segment alive, but face acceptance challenges. However, if Ram bets on a competitive model that combines interior space, technology and an attractive price, can conquer an interesting share of the national market.

What to expect from the Ram model?

There is no official information yet about the design or specifications of the new Ram model. However, based on the brand's history and the rumors that are circulating, you can expect a vehicle that prioritizes functionality, robustness and good value for money. Some features that could be present include:

• Hybrid or electric motorization: With the market increasingly focused on sustainability, it is likely that the new model will feature electrified versions to reduce emissions and attract conscious consumers.
• Modular platform: As other automakers have done, Ram may opt for a platform shared with other vehicles in the Stellantis group, such as the Fiat Ducato itself.
• Versatile interior: Flexible interior space, with options for up to 7 or 8 passengers, will be an important differentiator to win over families and companies.
• Accessible technology: Modern infotainment systems, driving assistants and connectivity will be essential to compete in the market.

If you're looking for pricing, it's hard to predict exact figures, but in the United States, a competitive minivan should start in the $15,000 range. US$ 30,000 (about R$ 145,000 in direct conversion). In Brazil, considering taxes and import costs, this number can reach R$ 250,000 or more, depending on configuration and equipment.

The impact of the strategy in Brazil

Although Ram is synonymous with premium pickup trucks in Brazil, it would not be the first time that the brand explores other segments. With the success of ProMaster As a commercial vehicle, the arrival of a minivan could further strengthen Ram's presence in the national market, expanding its customer base.

If the brand decides to bring the model here, the biggest challenge will be to compete with SUVs, which dominate family vehicle sales. To do so, the new minivan will need to deliver a package that combines competitive price, advanced technology and versatility.

Conclusion

Ram's decision to enter the market minivans is undoubtedly bold, but it makes sense given the current scenario. With sales declining and the need to expand its portfolio, betting on a segment that still has significant demand could be the key to recovering growth.

If you're keeping an eye on new automotive models for 2025, it's worth keeping an eye on Ram's next steps. Combining the brand's characteristic robustness and reliability with a family-friendly and accessible proposition, the new model could become a game-changer for the company. And who knows, soon you'll be seeing this minivan driving around Brazilian streets, serving both families and companies looking for a practical and efficient solution.

Ram is ready to take the market in a new direction, and 2025 could mark the beginning of that transformation. Keep an eye out, because minivans could be about to gain a new star in the market!