Little Coca-Cola: The Beetle That Became a Truck

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If you are passionate about classic cars and unique customization stories, you will be enchanted by “Little Coca-Cola”, a VW Beetle 1967 transformed into a red mini express truck combining the timeless charm of the German brand with the iconic identity of Coca-Cola. This project is not just a restoration; it is a true work of art that reflects the creativity and passion of its owner for two icons of global culture: the Beetle and the Coca-Cola brand.

But what makes this creation even more special? This Beetle is not only a classic 1967 example, but it also received a rare fiberglass conversion kit, something that has practically disappeared from the market over the years. In this article, you will delve into all the details of this incredible customization and discover why this unique piece is a true automotive treasure in 2025.


The Birth of “Little Coca-Cola”

Credits: Reproduction

The owner of this Beetle, whose identity has not been revealed, is a passionate enthusiast who decided to combine his admiration for classic vehicles with his love of Coca-Cola. The idea was not just to create a custom car, but a vehicle that symbolizes the union between nostalgia and creativity, harking back to the charm of old Coca-Cola delivery trucks.

To transform the Beetle into a mini truck, a fiberglass conversion kit rare, manufactured in the 1970s. These kits were designed to modify Beetles into small pickup trucks or vans, something quite unusual, especially in Brazil. Over the years, few of these kits have survived, making this project even more special and valuable.


Design Details: A Homage to the Past

Credits: Reproduction

Every aspect of the “Little Coca-Cola” was carefully thought out to maintain the classic Beetle aesthetic while adding elements that pay homage to Coca-Cola trucks.

  1. The Iconic Color Red
    The vehicle was painted in bright red, faithful to Coca-Cola's color palette. This choice, in addition to attracting attention, reinforces the visual link with the brand's historic trucks.
  2. Authentic Logos
    The owner has added classic Coca-Cola logos to various parts of the vehicle, including the side doors and rear cargo area. These details were hand-painted, a craftsmanship that takes the concept of personalization to a new level.
  3. The Functional Dumpster
    The rear cargo bed, created from the fiberglass kit, is fully functional. It has been fitted with natural wood details, replicating the look of early 20th century delivery trucks.
  4. Themed Interior
    Inside, the Beetle continues to surprise. The seats are upholstered in red leather with white details, reminiscent of the colors of Coca-Cola. The dashboard has also been customized, with the speedometer and other instruments receiving chrome frames that evoke vintage design.

Mechanics: A Classic That Still Runs

Credits: Reproduction

Despite all the aesthetic customization, the “Little Coca-Cola” maintains the classic mechanics of the VW Beetle 1967. The 1,300cc air-cooled boxer engine has been completely restored, ensuring that the vehicle remains functional and reliable.

Additionally, the suspension system has been tuned to handle the additional weight of the conversion and ensure a smooth ride, even in urban conditions. While not a race car, this Beetle is fully functional, perfect for display at classic car events or even for short nostalgic drives.


An Invaluable Value

Credits: Reproduction

It’s hard to put a price tag on a piece as unique as this one. However, considering the rare fiberglass conversion kit and the meticulous customization work, experts estimate that “Little Coca-Cola” could easily fetch upwards of $1,000. R$ 300 thousand at a classic car auction.

For collectors and lovers of unique vehicles, the “Little Coca-Cola” is more than just a car: it is a story on wheels, a tribute to creativity and the ability to transform an icon like the Beetle into something completely new, without losing its roots.


Conclusion: A True Work of Art

Credits: Reproduction

In 2025, when electric cars and advanced technologies dominate the streets, projects like “Little Coca-Cola” remind us of the importance of preserving and celebrating automotive history. This VW Beetle 1967, with its rare fiberglass conversion kit and unusual theme, is living proof that a passion for classic cars and a love for iconic brands can come together to create something truly memorable.

If you are lucky enough to come across “Little Coca-Cola” at an exhibition, don’t miss the opportunity to admire this little giant that combines nostalgia, design and innovation in a unique way. After all, it’s not every day that you come across one. Beetle transformed into a Coca-Cola express truck, isn't it?

What do you think of this creation? Share your opinion in the comments and tell us if you would also do something as bold and creative with a classic car!

Credits: Reproduction
Credits: Reproduction
Credits: Reproduction

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