Fiat Oggi Pierre Balmain: The Rare Edition of 50 Units

Released in 1983, the Fiat Today was a milestone in the Brazilian automobile market. As the Fiat's first sedan in Brazil, the model was developed from the Fiat 147, and soon conquered its space in the disputed compact sedan segment. At the time, the market was dominated by models like the VW Voyage, GM Chevette and Ford Escort, which represented the era of more affordable sedans for the middle class. However, the Oggi was not just another model in this category. It was a reinterpretation of the Fiat Panorama, common longer wheelbase and a more sober and elegant look. Among its striking features, the 5-speed gearbox, one 440 liter trunk and a design that, although simple, won over many fans. However, the Today was not just a normal model. In 1984, it was introduced in a super special version and limited to only 50 units, call Fiat Today Pierre Balmain. This designer edition, which united the world of fashion and automotive industry, gained notoriety and became a true object of desire.

The Story Behind the Limited Edition

The edition Pierre Balmain was launched to celebrate the partnership between Fiat and renowned French fashion designer Pierre Alexandre Claudis Balmain. Pierre Balmain was famous for his elegance and sophistication, and Fiat decided to translate this concept into the Oggi. The result was a unique model, exclusive and with a level of finish that elevated the Oggi to a higher level in relation to other sedans of the time.

Only 50 units were produced, and all had features that made them even more special. The Oggi Pierre Balmain was offered exclusively in the color “golden beige”, a golden tone that gave the model a sophisticated and prominent look. The chrome details, such as the bumpers, front grille, central caps It is external friezes, were painted in the same shade, creating an impressive visual harmony.

Inside, the Oggi Pierre Balmain was far from simple. The interior was all monochromatic velvet, with banks It is door linings perfectly matching the brand's high-standard finish. The dashboard and steering wheel also followed a sophisticated pattern, with a 4 spokes and foam panel, ensuring a touch of exclusivity in the internal design.

Technical Characteristics and Equipment

The Fiat Oggi Pierre Balmain not only stood out for its luxurious appearance, but also for its technical configuration. It was based on the version CS from Oggi, which meant that, from the factory, it already had brake servo, manual control exterior mirrors, green glasses, rear defroster it is a carpeted trunk. In addition, the Pierre Balmain version also came with pre-installation for radio and of course the aforementioned 5-speed manual transmission.

To mark its exclusivity, the model featured the symbol “PB” of the brand, which was present at panel, parasol It is carpet. And to complete the luxury experience, the Today Pierre Balmain came with two leather suitcases from the designer's brand, a sophisticated gift that fit perfectly in the trunk of the car.

Although it was a well-equipped and exquisitely designed model, the Today Pierre Balmain failed to repeat the expected success. The main reason for this was probably the high and straight rear of the model, which ended up clashing with the rest of the design. In addition, the compact sedan segment was losing strength rapidly, and the Fiat Today It was discontinued in 1985, after selling 20,083 units.

The Rebirth of Oggi in Brazil

In 2025, the model Fiat Today Pierre Balmain is still an icon for collectors and classic car enthusiasts in Brazil. Although Fiat has changed a lot since its golden era in the 80s, with more modern models aligned with new market demands, the nostalgia of the Today and, mainly, the version Pierre Balmain, is still alive. Cars like the Fiat Today Pierre Balmain are true treasures, especially for those who enjoy the mix of Lux, style It is innovation that the partnership between Fiat and Pierre Balmain represented.

Today, the remaining copies of the version Pierre Balmain are extremely valuable, being traded on the collectors' market for values that can exceed the mark of R$ 120,000 depending on the state of conservation and the vehicle's documentation. Its value goes beyond mechanics, as it is linked to the exclusivity, luxury and history of a model that was more than just a car — it was a object of desire of a generation.

If you are lucky enough to find one Fiat Today Pierre Balmain for sale, know that you are facing a rare and highly coveted specimen. This is because, in addition to the limited edition of 50 units, the history of this model continues to capture the imagination of classic car fans. In today's market, this type of vehicle represents a piece of the history of Brazilian automotive design, in addition to being a long term investment for collectors.

Conclusion: Pierre Balmain's Legacy and Oggi's Future

O Fiat Today Pierre Balmain It may have been a short-lived model, but its legacy is everlasting. Its sophisticated looks, combined with the luxury of the Pierre Balmain brand, have secured a special place in the hearts of collectors and classic car enthusiasts. Even in 2025, almost 40 years after its production, Oggi Pierre Balmain continues to be a symbol of a historic moment in the Brazilian market.

Today, the model is still fondly remembered by fans of Fiat and Brazilian automotive history. Although the brand has evolved and launched several innovative models over the years, the Today Pierre Balmain remains a reminder of the sophistication that a car can convey, not only in terms of performance and mechanics, but also in design, Lux It is exclusivity.

If you are interested in this iconic model, keep an eye out for opportunities to purchase one. After all, cars like the Fiat Oggi Pierre Balmain are increasingly rare and can represent an excellent investment for those looking for a piece of automotive history with a touch of class and sophistication.