If you are passionate about classic cars, you've probably heard about the Fiat 147. This model, which revolutionized the Brazilian automotive market in the 1970s, continues to be a collector's favorite. But would you imagine that a Fiat 147 could be worth more than a Fiat zero-kilometer in 2025? That's exactly what happened!
The Origin of the Fiat 147: A Pioneer in Brazil
O Fiat 147 was presented in the 1976 Sao Paulo Auto Show, being the first car manufactured by Fiat in Brazil. The model arrived to compete with big names such as Chevrolet Chevette and Volkswagen Beetle, bringing important innovations, such as the transverse engine and better use of interior space.
In 1979, the 147 also made history by becoming the first Brazilian car produced to run on ethanol, thanks to the program ProAlcohol, created in the 1970s to reduce dependence on oil.
With an impressive legacy, the Fiat 147 was discontinued in Brazil in 1986, being replaced by One. However, decades later, a surprising story put this classic back in the spotlight.
The Incredible Find: A Fiat 147 With Only 118 Km On The Odometer
In 2014, a unit of Fiat 147 GLS 1979 was found in the city of Franca, Sao Paulo, with only 118 km driven. For collectors, this is the equivalent of finding a lost treasure.
The model in question was equipped with a 1.3 engine with 72 hp and 10.8 kgfm of torque, capable of reaching up to 145 km/h. Its impeccable condition, with original paint, intact interior and yellow license plate, caught the merchant's attention Reginaldo Goncalves, better known as Reginaldo de Campinas.
He, who is an expert in rare cars, traveled to Franca to see this true relic up close. “When I saw the car, I was impressed. It was completely original, as if it had left the dealership yesterday”, recalls Reginaldo.
The Surprising Value of the Fiat 147
Reginaldo bought the Fiat 147 GLS for a value between R$ 30,000 and R$ 40,000. Shortly thereafter, he resold the car to a collector for an even higher price, possibly reaching R$ 50,000.
To give you an idea, in 2014, one Fiat Palio Attractive 1.4 EVO Flex, the best-selling zero-kilometer car in Brazil that year, cost R$ 36.608.
Now, in 2025, one Fiat Mobi Like 1.0, Fiat's entry-level model in Brazil, has a starting price of R$ 68.990. Even so, a Well-preserved Fiat 147 could be sold for over R$ 100,000, depending on its state of conservation and originality.
This proves that Well-preserved classics can outperform modern cars in value, especially when they become rarities desired by collectors.
Why Did He Become So Valuable?
There are several factors that make the Fiat 147 be so valued in the market classic cars:
- remarkable history: It was the first Fiat produced in Brazil and the first national car powered by ethanol.
- Scarcity: Over the years, few models have survived in original condition.
- Affective memory: Many people had a Fiat 147 in their youth and now want to relive that experience.
- Safe investment: Unlike modern cars, which depreciate quickly, classic models tend to appreciate in value over time.
How to Care for a Classic
If you intend to invest in a classic car, some care is essential to preserve its value:
- Preventive maintenance: Always check the electrical system, engine and suspension.
- Proper storage: Keep your car protected from the sun and moisture to prevent rust and paint deterioration.
- Originality: Avoid non-original modifications as this reduces the value of the car.
- Documentation: Make sure your documents are up to date, especially for collecting purposes.
A Legend That Stands the Test of Time
Even after almost 50 years since its launch, it remains one of the most iconic models in Brazilian automotive history. Its compact design, mechanical innovations and historical legacy make it a highly desired car.
If you find one Fiat 147 well maintained and have the opportunity to buy it, know that you may be acquiring not only a car, but also a valuable piece of the history of motorsports in Brazil. And who knows? Maybe in the future, it will continue to appreciate in value and surpass the price of a New Fiat.
For classic car lovers, this is a true investment that transcends time!