RAM Trucks: Technology and Luxury on the Road

If you are passionate about the automotive world, especially classic trucks, you have probably already heard of Dodge, an American brand that made its mark with its robust trucks between the 1950s and 1970s. These vehicles, which range from classic trucks to models cabover, left a legacy that still resonates among enthusiasts. However, times have changed. Under the umbrella of Stellantis Group, Dodge reinvented itself, giving way to RAM, which has established itself as a brand of luxury and robust pickup trucks. But, will we see RAM trucks dominating the roads again in the future? Let's explore this idea and the possibilities for the coming years.

The Glorious Past of Dodge Trucks

In the United States, Dodge trucks have been synonymous with reliability and performance for decades. Models such as the Low Cab Forward (LCF), the series C and L, and the mighty Bighorn met the demands of transporters with excellence. These vehicles stood out not only for their strength, but also for their imposing design and the comfort of their cabins, something that was beginning to be valued at the time.

However, as the years went by, Dodge decided to shift its focus to cars and pickup trucks, leaving heavy trucks behind. This change marked the end of an era, but it did not erase the memories of those passionate about the brand.

RAM: The Natural Evolution

Today, RAM is Stellantis' star in the luxury and robust pickup trucks. Since the brand was repositioned, pickups have gained an almost “light truck” status. Models like the RAM 3500, which requires driver's license category D to be driven in Brazil due to its Gross Vehicle Weight (GVW) of 5.5 tons, are a clear example of this transition.

These pickups match high level of finish, cutting edge technology and impressive robustness. It is no wonder that RAM is synonymous with prestige both in the United States and in international markets, such as Brazil.

RAM Trucks: A Possible Dream?

The idea of bringing back heavy-duty trucks under the RAM brand is not new. In 2009, the brand's then-CEO, Fred Diaz, considered the possibility of entering the commercial vehicle market in the classes 5 to 8 (medium to heavy duty). At the time, Fiat — which controlled the Chrysler group before the formation of FCA and later Stellantis — owned the Iveco, which opened up the opportunity to use the Italian brand's know-how to expand RAM's portfolio.

Unfortunately, the split between Iveco and FCA has put this idea on hold. However, RAM’s technical prowess and legacy keep fans hopeful that one day we’ll see heavy-duty trucks bearing the brand’s logo again.

AI Projections: What Would RAM Trucks Look Like?

To feed this imagination, the website Mopar Insiders used artificial intelligence to design what modern RAM trucks would look like. The generated images incorporate stylistic elements from the brand's current pickup trucks, adapted to a Class 8 tractor.

The results are impressive:

1. Imposing Style: The robust lines of the RAM pickup trucks were transposed into an aerodynamic design, but which maintains the imposing nature required for a heavy truck.
2. First Class Comfort: Inspired by the luxurious cabins of pickup trucks, RAM trucks would have interiors equipped with the latest technologies, including advanced connectivity systems and ergonomic seats.
3. Power and Efficiency: High-performance engines, with hybrid or fully electric options, were designed to meet the demands of modern transportation, reducing emissions and operating costs.

These projections show that RAM would have all the conditions to compete in the heavy truck segment with established brands such as Volvo, Scania and Mercedes-Benz.

What Does This Mean for Brazil?

If RAM trucks become a reality, the Brazilian market would be a major focus for Stellantis. With RAM's strong presence in the country, especially among premium pickups such as the RAM 2500 and 3500, the introduction of trucks could further strengthen the brand. In addition, the growing logistics infrastructure in Brazil creates a favorable environment for high-performance commercial vehicles.

Conclusion: A Look to the Future

Looking at the trajectory of the RAMFrom its roots as part of Dodge to its current status as a leader in the pickup truck segment, it’s clear that the brand has what it takes to expand its portfolio. Whether it’s through the advanced technology of Stellantis, the heritage of Iveco, or the innovation demonstrated in its pickups, RAM can indeed make a comeback.

Whether you’re a fan of the brand or an automotive enthusiast, the prospect of seeing RAM trucks on the road is exciting. And while we wait for that future, projections and discussions on the subject keep the passion for one of the most iconic brands in the automotive world alive.

Either way, one thing is certain: when it comes to RAM, the limit is always further ahead. And who knows, maybe the next step won't be exactly what many are hoping for?