Billionaire Collection and Interactivity at Carde Museum

If you are passionate about classic cars, design It is history, you need to know the Carde – Car, Art, Design and Education, the biggest Automotive Museum of Brazil and Latin America. Located in Campos do Jordao (SP), this spectacular space not only houses a vast collection of extremely rare cars, but also offers an immersion into the evolution of Brazilian motorsport and the social, cultural and historical impact that cars have had on the country.

The Story Behind Carde

The project of the Carde began development in 2018, and since then, its construction and curation have been a true labor of love for the history of automobile. The museum's goal is much more than just displaying old cars; it seeks to tell the story of Brazilian automotive sector in a playful and contextualized way. The automobile It is not seen just as a machine, but as a reflection of an era, of a transformation in society and of a political, economic and cultural context.

The museum structure is imposing and is located in an area of great natural beauty, in the heart of the Mantiqueira Mountains. O Carde houses a collection of over 600 units, many of them unique in Brazil and even in the world. The museum not only stands out for quantity and rarity of the cars on display, but also by quality and state of conservation of these historical pieces. It is estimated that the total value of the collection is more than R$ 1 billion.

The Experience of Visiting Carde

The museum was designed to provide visitors with an immersive and educational experience. Its modern architecture blends elegance and sophistication with the surrounding natural environment. Upon entering, you are immediately faced with the central room, where a metal cashew tree, decorated with crochet made by 200 women from a social project, stands out. At the top of this cashew tree is the Brasinca Uirapuru 1964, one of the rarest sports cars in the Brazilian industry.

The museum's layout is divided into themed rooms, with a total of two floors, each with its own style and focus. The lower part is dedicated to more historical, while the upper floor features a collection of breathtaking sports.

The Thematic Rooms: A Journey Through Time

Classics of the First Decades

One of the most fascinating rooms in the museum is dedicated to old cars, representing the period between the end of the 19th century and the 1930s. Here, you will find relics such as the Duesenberg Model J (1920s), a symbol of luxury and power at the time. Alongside these cars, the museum also has a art exhibition, linking the automobile to the historical and social context of Brazil, as is the case of paintings that address the abolition of slavery.

1950s: The Golden Age of Luxury Cars

In the 1950s, the world witnessed a revolution in automotive design, and Carde revives that era with cars like the Aston Martin DB5, O Cadillac Eldorado and Jaguar E-Type. These models represent the evolution of engineering and design, with special attention to details and to the Lux that marked this decade.

The Brazilian Automotive Industry

Another part of the museum is dedicated to Brazilian automobile industry. Here you will find templates like the Romi-Isetta, O Karmann-Ghia and FNM JK 2000, cars that marked the history of Brazil in the 1960s and 1970s. For fans of national motorsports, a special room was created with iconic models, such as the Willys Interlagos, which represented Brazil's strength in the world of sports.

The 1970s and 1980s: The Era of Brazilian Classics

This section is a true oasis for those who grew up in the 1970s and 1980s. Here, you will find models such as Chevrolet Kadett GS, O Ford Escort XR3 and Volkswagen Gol GTI. These cars are not just relics of the past, but symbols of a period in which Brazil was undergoing major transformations, and the Brazilian automobile industry was beginning to gain momentum.

Official and Historical Vehicles

O Carde is also dedicated to preserving the history of official vehicles that marked Brazilian politics. One of the biggest highlights of this section is the Volkswagen Beetle Convertible used by Juscelino Kubitschek during the inauguration of the Volkswagen factory in São Bernardo do Campo, in 1959. This car, in addition to being a rare piece, has great historical and emotional value.

The Upper: High Performance Sports

On the upper floor, the museum transforms into a paradise for car lovers high performance sports cars. Models like the Ferrari F50, O McLaren Senna and Dodge Viper attract attention for their beauty and the performance that these cars offer. For the more adventurous visitors, there is the possibility of experiencing a racing simulator mounted on a real Ferrari Testarossa, offering a unique acceleration and braking experience.

For the Whole Family

O Carde also offers interactive activities for children and families. Children can take a tour of the museum in taxis as the Gordini or the Vemaguete, or even have fun in the themed children's park, decorated with more cars It is designs connected to the automotive world. For parents, the museum has a cafeteria cozy, where you can relax and enjoy the environment.

The Community Connection

The museum is not just a space dedicated to cars, but also a social initiative which aims to help the community of Campos do Jordão. The project was conceived by Lia Maria Aguiar, one businesswoman and philanthropist Brazilian, together with her nephew, Luiz Goshima. In addition to promoting the culture of antique car, the museum supports the Lia Maria Aguiar Foundation (FLMA), which works on the educational and artistic development of more than 700 children and adolescents in situations of social vulnerability in the region.

The exhibit monitors are FLMA students, providing a unique opportunity for them to learn about the history of cars and share that knowledge with visitors. The foundation also offers courses in restoration It is maintenance of old vehicles, creating a direct connection between the present and past of the automotive industry.

Practical Details for Your Visit

If you are interested in knowing the Carde, please note that the museum has been open to the public since November 28, 2024 and receives visitors from Thursday to Monday, from 10am to 6pm. The ticket price is R$ 120, or R$ 60 for half-price tickets. For residents of Campos do Jordão, the museum offers complimentary tickets on Thursdays, subject to availability.

O Carde stays in 280 Benedito Olimpio Miranda Street, in the neighborhood Boa Vista Hill, in Jordan Fields. If you are looking for a unique and enriching experience, this is a destination that cannot be missed on your agenda.

Conclusion: A Legacy for the Future

O Carde It's not just a museum, but a cultural experience complete, which combines the love for classic cars and the social education. With an impressive collection, ranging from very rare vehicles to art and history exhibits, it is a place to connect with the past, reflect on the present and imagine the future of Brazilian motorsports. Don't miss the chance to get to know this true jewel of automotive history, which is already considered a legacy for future generations.