The Dodge D-100 Pickup Truck and Its History

If you're into classic vehicles, you've probably heard of the Dodge D-100, one of the most iconic and rare pickup trucks in Brazilian automotive history. Launched in 1969, the D-100 was the first Chrysler model to be produced in Brazil, along with Dodge trucks. Despite its robust design and remarkable performance, the pickup had a short production run, being discontinued in 1975. Today, it is a true relic, with few units still in circulation.

In this article, we will explore the history, technical specifications and reasons that led to Dodge D-100 to be an icon forgotten by many, but adored by enthusiasts.

Dodge's First Steps in Brazil

Chrysler's arrival in Brazil marked an important moment in the history of the national automotive industry. The automaker took over the former International Harvester factory, located in Santo André (SP), which had 109,000 m² of land and 30,000 m² of built area. Later, production was transferred to São Bernardo do Campo.

The official presentation of the Dodge family took place at 6th Sao Paulo Auto Show, in November 1968. At the time, three models were introduced: the D700, with capacity to transport up to 7.9 tons, the D400, which carried up to 4.5 tons, and the D-100, a light pickup truck with capacity for 700 kilos, which stood out for carrying more weight than its main competitors.

D-100 Engine and Performance

One of the biggest attractions of the Dodge D-100 was its V8 engine at 90°, with 318 cubic inches (5,212 cm³). Made of cast iron and water-cooled, the engine had a compression ratio of 7.5:1 and was equipped with a DFV brand double-barrel carburetor. It delivered impressive 198 horsepower at 4,400 rpm and a maximum torque of 41.4 kgfm at 2,400 rpm, features that guaranteed vigorous starts and above-average performance.

The transmission was a three-speed manual gearbox, with a lever positioned on the steering column, something common at the time. The pickup accelerated from 0 to 100 km/h in 16 seconds and reached a maximum speed of 150 km/h.

However, fuel consumption was high, especially by Brazilian standards. The D-100 only made 4.5 km/l in the city It is 7.5 km/l on the highway, with a tank of 68 liters. This high consumption was one of the reasons that hindered its popularity during the 1973 oil crisis.

Comfort and Design

With a simple and robust design, the Dodge D-100 exuded modernity for its time. Its body was supported by an extremely resistant chassis, and the cabin offered space for up to three people in the standard version. In the double cabin, launched in 1971, comfort was expanded to six occupants, being the only direct competitor of Chevrolet C-10 double cabin.

The pickup had 4.90 meters long, 2.01 meters wide, 1.75 meters tall and a wheelbase of 2.90 meters, in addition to an excellent glazed area that provided great visibility.

The suspension was robust, with a “Cushion Beam” rigid shaft system at the front, which used longitudinal leaf springs and telescopic shock absorbers. At the rear, the configuration also included leaf springs and telescopic shock absorbers.

The D-100 was offered in two main versions: the basic and the Lux. The luxury version had more chrome details and a more refined finish, while the basic version was more functional, with fewer visual elements.

The Strengths and Weaknesses

Despite its powerful engine and attractive design, the Dodge D-100 had some disadvantages that hindered its acceptance in the market. Among the positive points, we can highlight:

• Superior performance: The V8 engine guaranteed above-average acceleration and speed.
• Battery capacity: It supported more weight than its main competitors.
• Robustness: The body and chassis were extremely strong.

However, the negative points weighed heavily on the consumer at the time:

• High consumption: The V8 engine, despite being powerful, was extremely thirsty, a problem aggravated by the oil crisis.
• Inefficient brakes: The drum brakes were not sufficient to handle the total weight of the pickup, compromising safety.
• Expensive maintenance: Imported parts and low component availability made maintenance a challenge.

Production and Decline

Between 1969 and 1975, only 2,167 units of the Dodge D-100 in Brazil. According to historians, only 100 units are still in circulation, with most of them being used in public fleets and ended up being scrapped.

The oil crisis, which began in October 1973, had a devastating impact on the market for large, fuel-efficient vehicles such as the D-100. In addition, competition from models such as the Ford F-100, The Chevrolet C-10 and even the Toyota Bandeirante made it difficult for Chrysler to maintain production at competitive numbers.

In 1975, production was discontinued, making the Dodge D-100 one of the rarest and most sought-after pickup trucks by collectors today.

The Value of the Dodge D-100 in 2025

In the collector's market, the Dodge D-100 is a true gem. A restored example can cost between R$ 150 thousand and R$ 300 thousand, depending on the state of conservation and the originality of the pieces. Models in scrap condition, which require complete restoration, can be found for around R$ 50 thousand.

If you are thinking about purchasing a D-100, it is important to take into account the maintenance costs and the difficulty of finding original parts, which often have to be imported. Despite this, the investment may be worth it, both for the historical value and the exclusivity of the model.

Conclusion: An Icon That Deserves Recognition

A Dodge D-100 is more than a pickup truck; it is a piece of Brazilian automotive history. Despite being the “last to arrive” in the pickup segment and the “first to go out of production”, its legacy lives on among classic car enthusiasts.

If you are a fan of vintage vehicles and are looking for a rare model for your collection, the Dodge D-100 is a choice that matches power, iconic design and a rich history. Purchasing one of these machines is like bringing home a piece of the past that will continue to impress future generations.

So, how about giving this classic a chance and keeping it alive on Brazilian roads? After all, the past never goes out of style, especially when it comes to a legend like the Dodge D-100.