Strong, rough, rustic, durable and efficient…
This is how it is Land Rover Defender 110, an icon off-road which has won fans all over the world.
Since its birth in the post-war period, it has carried with it a legacy of adventure and resistance, being one of the most emblematic vehicles in automotive history.
In Brazil, the Defend left an indelible mark, winning over everyone from farmers to outdoor enthusiasts.
The name Land Rover literally means “earth wanderer”.
This was the spirit behind the Defender project: a vehicle designed to face the most challenging terrains efficiently and reliably.
Brazil was one of the first markets outside England to receive the Land Rover, with the first units imported in November 1948.
Today, in 2024, the Defender maintains its place as one of the most iconic vehicles in history.
It's not just a car; it's a symbol of endurance, adventure and freedom.