2025 arrived with an important challenge for Ram: regain space in the automobile market, especially in the United States, where it suffered a 19% drop in sales last year.
To address this situation, the brand has been planning significant strategic changes, led by the new CEO Tim Kuniskis, who took command at the end of 2024.
Among the planned innovations, a surprising decision stood out: the entry into the market of minivans, a segment traditionally dominated by other brands.
If you follow the automotive world, you know that Ram is mainly known for its robust and luxurious pickup trucks, which stand out in terms of performance and capacity.
However, Kuniskis' plan could represent a bold shift, expanding the brand's portfolio to include family vehicles and light commercial vehicles.
The idea is not just to fill an empty space, but to recover significant sales figures, such as those Dodge Grand Caravan reached at its peak, before being discontinued in 2020.
The main idea would be to create a minivan with focus on cost-benefit, serving both families as well as small businesses and commercial services.
Ram is ready to take the market in a new direction, and 2025 could mark the beginning of that transformation.
Keep an eye out, because minivans may be about to gain a new star in the market!